Rule of 40
50%
40%
30%
20%
10%
34% 46% 43% 36% 29% 32% 20% 19% 14% 16% 11% 26% 18%
0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter
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