Software, a normalized customer rating score of 4.59 (on a 5.00 scale) was used in setting the Zones’ surface area.
Zone of Excellence (Light Green): This represents a category’s strongest vendors as refected by their combination of market share and high customer satisfaction scores.
Zone of Solutions (Light Yellow): Encompasses vendors with both meaningful marketplace adoption and suffciently high absolute customer satisfaction ratings.
Notable Vendor: This distinction highlights other vendors identifed in the research process as worthy of buyer consideration. Common reasons for Notable Vendors to not be featured in the Category Chart include differing levels of product focus (a secondary feature within a broader suite) or comparatively lower market adoption metrics, especially for earlier-stage companies. Momentum: Derived from sources like RFI-sourced vendor growth metrics and buyer search interest, the Momentum indicator compares a category’s growth rate with overall information technology (IT) spending growth. Risk: Infuenced by RFI-sourced vendor NPS and adverse outcomes data, the Risk indicator compares the risk profle of a software category to software applications generally. The distribution of strongly negative public user reviews also factors into the Risk indicator level.
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