Ranked Sales Account-Based Marketing Software Platform vendors included 6sense, Demandbase, DNB Rev.Up, Folloze, Foundry ABM, Hubspot, Hushly, Integrate, Madison Logic, Metadata, MRP Prelytix, Recotap, Rollworks, Salesforce, Signals, and Terminus.
Account-Based Marketing Software
SEPTEMBER 2023 REPORT BY
Defning Account-Based Marketing Software Platforms:
Account-based marketing (ABM) software platforms are comprehensive solutions designed to enable companies to execute targeted marketing strategies focused on specifc high-value accounts. ABM software platforms provide advanced capabilities for identifying and profling key accounts, integrating data from various sources to gain insights, and creating personalized and tailored campaigns to engage and nurture these accounts throughout the buyer's journey. ABM software platforms typically offer features such as account segmentation, lead scoring, predictive analytics, content personalization, multichannel campaign management, and account-level reporting and analytics, empowering organizations to align their marketing and sales efforts.
Cloud Ratings Chart for Account-Based Marketing Software Platforms:
Over 4,000 customer ratings (inclusive of vendor-supplied NPS data) factored into our category assessment:
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Chart Quadrant Summary:
(Presented Alphabetically by Quadrant)
Leaders - High Market Adoption and High Customer Ratings : 6sense Demandbase Hubspot
Metadata Rollworks Terminus
Market Excellence - High Market Adoption : Foundry ABM
Product Excellence - High Customer Ratings :
Folloze Hushly Madison Logic Recotap Signals
Challenger - Market and Customer Validation : D&B Rev.Up ABX Integrate MRP Prelytix Salesforce
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Account-Based Marketing Software Platform Vendors:
(Presented Alphabetically)
6sense - Leader ● Reviews:
○ Capterra 6sense Reviews ○ G2 6sense Reviews ○ Gartner 6sense Reviews ○ TrustRadius 6sense Reviews
● Vendor-Provided Information: ○ 6sense Pricing ○ 6sense Integrations
Demandbase - Leader ● Reviews:
○ Capterra Demandbase Reviews ○ G2 Demandbase Reviews ○ Gartner Demandbase Reviews ○ TrustRadius Demandbase Reviews
● Vendor-Provided Information: ○ Demandbase Pricing ○ Demandbase Integrations
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D&B Rev.Up ABX - Challenger ● Reviews:
○ Capterra D&B Rev.Up ABX Reviews ○ G2 D&B Rev.Up ABX Reviews ○ Gartner D&B Rev.Up ABX Reviews ○ TrustRadius D&B Rev.Up ABX Reviews
● Vendor-Provided Information: ○ D&B Rev.Up ABX Pricing
○ D&B Rev.Up ABX Integrations – Contact Vendor
Folloze - Product Excellence ● Reviews:
○ Capterra Folloze Reviews ○ G2 Folloze Reviews ○ TrustRadius Folloze Reviews
● Vendor-Provided Information:
○ Folloze Pricing – Contact Vendor ○ Folloze Integrations
Foundry ABM - Market Excellence ● Reviews: ○ G2 Foundry ABM Reviews
○ Gartner Foundry ABM Reviews ○ TrustRadius Foundry ABM Reviews
● Vendor-Provided Information:
○ Foundry ABM Pricing – Contact Vendor ○ Foundry ABM Integrations – Contact Vendor
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HubSpot - Leader ● Reviews:
○ Capterra HubSpot Reviews ○ G2 HubSpot Reviews ○ Gartner HubSpot Reviews ○ TrustRadius HubSpot Reviews
● Vendor-Provided Information: ○ HubSpot Pricing ○ HubSpot Integrations
Hushly - Product Excellence ● Reviews:
○ Capterra Hushly Reviews ○ G2 Hushly Reviews ○ TrustRadius Hushly Reviews
● Vendor-Provided Information:
○ Hushly Pricing – Contact Vendor ○ Hushly Integrations – Contact Vendor
Integrate - Challenger ● Reviews:
○ Capterra Integrate Reviews ○ G2 Integrate Reviews ○ TrustRadius Integrate Reviews
● Vendor-Provided Information:
○ Integrate Pricing – Contact Vendor ○ Integrate Integrations – Contact Vendor
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Madison Logic - Product Excellence ● Reviews: ○ Capterra Madison Logic Reviews ○ G2 Madison Logic Reviews
○ Gartner Madison Logic Reviews ○ TrustRadius Madison Logic Reviews
● Vendor-Provided Information: ○ Madison Logic Pricing
○ Madison Logic Integrations
Metadata - Leader ● Reviews:
○ Capterra Metadata Reviews ○ G2 Metadata Reviews ○ TrustRadius Metadata Reviews
● Vendor-Provided Information: ○ Metadata Pricing ○ Metadata Integrations
MRP Prelytix - Challenger ● Reviews:
○ Capterra MRP Prelytix Reviews ○ G2 MRP Prelytix Reviews ○ Gartner MRP Prelytix Reviews ○ TrustRadius MRP Prelytix Reviews
● Vendor-Provided Information:
○ MRP Prelytix Pricing – Contact Vendor ○ MRP Prelytix Integrations – Contact Vendor
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Recotap - Product Excellence ● Reviews:
○ Capterra Recotap Reviews ○ G2 Recotap Reviews ○ TrustRadius Recotap Reviews
● Vendor-Provided Information: ○ Recotap Pricing ○ Recotap Integrations
RollWorks - Leader ● Reviews:
○ Capterra RollWorks Reviews ○ G2 RollWorks Reviews ○ Gartner RollWorks Reviews ○ TrustRadius RollWorks Reviews
● Vendor-Provided Information: ○ RollWorks Pricing ○ RollWorks Integrations
Salesforce - Challenger ● Reviews:
○ Capterra Salesforce Reviews ○ G2 Salesforce Reviews ○ Gartner Salesforce Reviews ○ TrustRadius Salesforce Reviews
● Vendor-Provided Information: ○ Salesforce Pricing ○ Salesforce Integrations
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Signals - Product Excellence ● Reviews: ○ G2 Signals Reviews ● Vendor-Provided Information: ○ Signals Pricing ○ Signals Integrations
Terminus - Leader ● Reviews:
○ Capterra Terminus Reviews ○ G2 Terminus Reviews ○ Gartner Terminus Reviews ○ TrustRadius Terminus Reviews
● Vendor-Provided Information: ○ Terminus Pricing ○ Terminus Integrations
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Methodology:
Cloud Ratings Category Report process combines private vendor responses to our Request For Information (RFI) with publicly visible measures of market adoption and customer satisfaction.
All vendors are presented with the opportunity to complete the RFI.
The Cloud Ratings RFI focuses on measures of:
● Customer Satisfaction: Greatest weight is given to internal Net Promoter Score (NPS) data. Why? Certain software vendors are skilled at driving (and often incentivizing) happy customers to submit reviews to popular software directories. This can lead to situations where publicly observable vendor reviews are more favorable than the “silent majority” of customers that do not submit to software review platforms. As such, Cloud Ratings’ use of private NPS data provides a more holistic view of customer experiences. To measure adoption and implementation risk, signifcant consideration is also given to vendor responses regarding severely negative customer outcomes and retention rates. ● Market Adoption: The RFI covers a range of traction metrics, including but not limited to revenue, revenue growth, and the current number of customers. Why? Vendors can appear to have an artifcially high market share through aggressive marketing spend, public relations, and skillful solicitation of reviews to software directories. Accordingly, Cloud Ratings’ use of RFI-derived information helps provide software buyers with a more realistic view of market adoption.
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Defnitions:
Shaded Areas of Category Chart: Each category of software has a unique likelihood of generating business value and positive experiences for customers. Accordingly, Cloud Ratings customizes the shaded surface area for each category as a visual representation of the zones of positive customer outcomes. A category with higher risk or lower satisfaction ratings (like ERP or HR software) will have smaller Zones of Excellence and Zones of Solutions than a safer, higher satisfaction category. For Account-Based Marketing Software Platforms, a normalized customer rating score of 4.37 (on a 5.00 scale) was used in setting the Zones’ surface area.
Zone of Excellence (Light Green): This represents a category’s strongest vendors as refected by their combination of market share and high customer satisfaction scores.
Zone of Solutions (Light Yellow): Encompasses vendors with both meaningful marketplace adoption and suffciently high absolute customer satisfaction ratings.
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Notable Vendor: This distinction highlights other vendors identifed in the research process as worthy of buyer consideration. Common reasons for Notable Vendors to not be featured in the Category Chart include differing levels of product focus (a secondary feature within a broader suite) or comparatively lower market adoption metrics, especially for earlier-stage companies. Momentum: Derived from sources like RFI-sourced vendor growth metrics and buyer search interest, the Momentum indicator compares a category’s growth rate with overall information technology (IT) spending growth. Risk: Infuenced by RFI-sourced vendor NPS and adverse outcomes data, the Risk indicator compares the risk profle of a software category to software applications generally. The distribution of strongly negative public user reviews also factors into the Risk indicator level.
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Cloud Ratings Disclaimer:
Cloud Ratings research analysis and publications represent opinions - expressed at a specifc moment in time - and should not be viewed as statements of fact.
Cloud Ratings is not responsible for any incorrect information supplied by vendors, customers of vendors, or derived from publicly accessible information.
Cloud Ratings assumes no liability for damages resulting from the application or usage of information, content, or research.
Cloud Ratings disclaims all warranties as to the commercial success or outcome of any resulting business activities, vendor selections, or investment decisions from the information provided.
Cloud Ratings does not endorse any solution or service named in its research.
All product names, logos, and brands are the property of their respective owners. All company, product, and service names used in this report and website are for identifcation purposes only.
AboutUs:
Cloud Ratings is a customer outcomes-focused, data-driven software research analyst frm. We exist to allow organizations to make more confdent, lower-risk software purchasing decisions.
Built upon investigative customer interviews, our True ROI Reports quantify and provide 3rd party validation of a software product’s business value.
Our Cloud Ratings Category Reports combine user reviews with verifed vendor data to impartially identify leading software products.
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