SaaS Demand Index April 2024 Report
RESEARCH SERIES BY
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SAAS DEMAND INDEX
SAAS EMPLOYMENT INDEX
OPERATOR PODCAST
B2B AI INTEREST INDEX
INVESTOR PODCAST
SaaS Buyer Demand - All SaaS
Year Over Year: 15% Month Over Month: -2%
ALL SAAS
INDEXED FROM JANUARY 2021 @ 1.0
2.0
1.5
1.0
0.5
0.0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - All SaaS - Year Over Year
30.0%
25.0%
Gartner 2024e SaaS: +18.9%
20.0%
Gartner 2023e SaaS: +17.6%
15.0%
10.0%
5.0%
0.0%
-5.0%
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
LAST 12 MONTHS STACKED LAST 3 MONTHS TREND SaaS Buyer Demand - By Category - LTM + L3M
Last 3 Months
Current Month
ALL SAAS Collaboration + Productivity Communications Data + Analytics Development + IT Mgmt
ALL SAAS 340 Collaboration + Productivity Communications Data + Analytics Development + IT Mgmt
E-Commerce Finance + ERP HR + HCM Industry Specific Marketing Sales Security Service
E-Commerce Finance + ERP HR + HCM Industry Specific Marketing Sales Security Service
0.00 0.50 1.00 1.50 2.00 2.50 Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
JANUARY 2021 TO PRESENT = Dec'21 = Dec'22 SaaS Buyer Demand - By Category - 01/2021 - Now = Dec'23
ALL SAAS 340 Collaboration + Productivity Communications Data + Analytics Development + IT Mgmt
E-Commerce Finance + ERP HR + HCM Industry Specific Marketing Sales Security Service
0
10
20
30
40
50
60
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Collaboration + Productivity DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Collaboration + Productivity
ALL SAAS
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Communications
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Communications
ALL SAAS INDEX
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Data + Analytics
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Data + Analytics
ALL SAAS INDEX
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Development + IT Management
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Development + IT Mgmt
ALL SAAS INDEX
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
E-Commerce
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
E-Commerce
ALL SAAS INDEX
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Finance + ERP
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Finance + ERP ALL SAAS INDEX
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
HR + HCM
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
HR + HCM ALL SAAS INDEX
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Industry Specific
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Industry Specific
ALL SAAS INDEX
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Marketing
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Marketing ALL SAAS INDEX
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Sales
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Sales
ALL SAAS INDEX
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Security
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Security
ALL SAAS INDEX
2.50
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Service
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Service
ALL SAAS INDEX
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - By Customer Size
Enterprise SMB ALL SAAS 340
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - Publicly Traded vs Private
Publicly Traded Private ALL SAAS 340
2.00
1.50
1.00
0.50
0.00
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - Sample Mix BY CATEGORY (N = 340)
BY CUSTOMER SIZE (N = 340)
Collaboration + Productivity
Communications
Diversified / Middle Market
Data + Analytics
Development + IT Mgmt
E-Commerce
Finance + ERP
HR + HCM
SMB-Weighted
Industry Specific
Marketing
Sales
Security
Enterprise-Weighted
Service
Uncategorized
0 1020304050
0
50 100 150 200
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Gartner Digital Markets Revenue
YoY Change
40.00%
Gartner Digital Brands:
Year Over Year: -19.6% Quarter over Quarter: +1.1%
30.00%
20.00%
10.00%
0.00%
-10.00%
-20.00%
Source: Gartner Earnings using "Non-Subscription Revenue"; GDM logos used for editorial purposes only Social Attribution: @CloudRatings + @SaaSletter
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