SaaS Metrics Palooza - October 2024

Poor Forecasts Drove GTM Overhiring In 2022

= Sales Net Hires / Fires

+29% Capacity Post Market Peak

= Marketing Net Hires / Fires

+ Alto Model

2019

2020

2021

2022

2023

2024

Index Components: Proprietary to Cloud Ratings | Data Source: People Data Labs Social Attribution: @CloudRatings + @SaaSletter

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