Product + NPS: Be So Good They Can’t Ignore You FACTOR VS GRID RANK
Leaders
High Performers
Contenders
Niche
Grid Rank:
High Performers Leaders
Meets Requirements
Niche Contenders
High Performers Leaders
Ease of Use
Niche Contenders
High Performers Leaders
Ease of Set Up
Niche Contenders
Competitors age poorly = ongoing opportunity
High Performers Leaders
Ease of Admin
Niche Contenders
Emerging, younger High Performers need outsized NPS to break through
High Performers Leaders
Ease of Doing Business
Modest differences in user experience factors... add up to a large NPS gap
Niche Contenders
High Performers Leaders
Quality of Support
Niche Contenders
High Performers Leaders
Product Direction
Niche Contenders
High Performers Leaders
NPS
Niche Contenders
-30%
-20%
-10%
0%
10%
20%
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