SaaS Demand Index - December 2023

SaaS Demand Index December 2023 Report

RESEARCH SERIES BY

SaaS Buyer Demand - All SaaS

Year Over Year: +1% Month Over Month: -13%

INDEXED FROM JANUARY 2021 @ 1.0

ALL SAAS

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

LAST 12 MONTHS STACKED LAST 3 MONTHS TREND SaaS Buyer Demand - By Category - LTM + L3M

Last 3 Months Current Month

ALL SAAS Collaboration + Productivity Communications Data + Analytics Development + IT Mgmt

ALL SAAS Collaboration + Productivity Communications Data + Analytics Development + IT Mgmt

E-Commerce Finance + ERP HR + HCM Industry Specifc Marketing Sales Security Service

E-Commerce Finance + ERP HR + HCM Industry Specifc Marketing Sales Security Service

0 5 10 152025

0

0.5

1.5

1

2

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

JANUARY 2021 TO PRESENT = Dec'21 = Dec'22 SaaS Buyer Demand - By Category - 01/2021 - Now

ALL SAAS 340 Collaboration + Productivity Communications Data + Analytics Development + IT Mgmt

E-Commerce Finance + ERP HR + HCM Industry Specifc Marketing Sales Security Service

0

10

20

30

40

50

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

Collaboration + Productivity DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

Collaboration + Productivity

ALL SAAS

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

Communications

DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

Communications

ALL SAAS INDEX

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

Data + Analytics

DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

Data + Analytics

ALL SAAS INDEX

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

Development + IT Management

DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

Development + IT Mgmt

ALL SAAS INDEX

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

Finance + ERP

DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

Finance + ERP ALL SAAS INDEX

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

E-Commerce

DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

E-Commerce ALL SAAS INDEX

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

HR + HCM

DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

HR + HCM ALL SAAS INDEX

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

Industry Specific

DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

Industry Specifc

ALL SAAS INDEX

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

Marketing

DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

Marketing ALL SAAS INDEX

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

Sales

DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

Sales

ALL SAAS INDEX

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

Security

DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

Security

ALL SAAS INDEX

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

Service

DEMAND INDEX

COMPONENTS

INDEXED FROM JANUARY 2021

Service ALL SAAS INDEX

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

SaaS Buyer Demand - By Customer Size

Enterprise SMB ALL SAAS

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

SaaS Buyer Demand - Publicly Traded vs Private

Publicly Traded Private ALL SAAS

2

1.5

1

0.5

0

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

SaaS Buyer Demand - Sample Mix BY CATEGORY (N = 339)

BY CUSTOMER SIZE (N = 339)

Collaboration + Productivity

Communications

Diversifed / Middle Market

Data + Analytics

Development + IT Mgmt

E-Commerce

Finance + ERP

HR + HCM

SMB-Weighted

Industry Specifc

Marketing

Sales

Security

Enterprise-Weighted

Service

Uncategorized

0 1020304050

0

50 100 150 200

Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter

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