2024 SaaS Forecasts

‘24e Revenue Growth Mix

Avg ‘24e:

+32%

+28%

+22%

+12%

Decline by 10% to 25% Decline by up to 10% Stay fat

Grow by up to 10% Grow by 10% to 25%

Grow by 25% to 50% Grow by 50% to 100% Grow by 100%+

100%

Grow by 100%+

Grow 50%-100%+

80%

Grow 25%-50%

60%

40%

Grow 10%-25%

Grow 1%-10%

20%

Decline 1-10% Decline 10-25%

Stay Flat

0%

$1m-$10m ARR

$10m-$30m ARR

$30m-$100m ARR

$100m-$300m ARR

Cloud Ratings x Jon Russo analysis of Pavilion November 2023 survey data (n = 88). Social Attribution: @CloudRatings + @SaaSletter + @B2BCMO + @join_pavilion

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