2024 SaaS Forecasts

‘23 vs ’24e: $30m+ Even More Below “Mendoza Line”

% Below 20% Current

% Below 25% 2024e

80%

Grow by 100%+

60%

Grow 50%-100%+

Grow 25%-50%

40%

20%

2023: Grow <20%

2024e: Grow <25%

0%

$1m-$10m ARR

$10m-$30m ARR

$30m-$100m ARR

$100m-$300m ARR

Cloud Ratings x Jon Russo analysis of Pavilion November 2023 survey data (n = 88). Social Attribution: @CloudRatings + @SaaSletter + @B2BCMO + @join_pavilion

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