‘23 vs ’24e: Acceleration vs Deceleration by ARR
120% Median Accel / Decel:
Deceleration 20%+ Deceleration 1%-20% Flat
Acceleration 1%-10% Acceleration 11%-20%
Acceleration 21%-30% Acceleration 30%+
+4%
+8%
-3%
-3%
100%
Accelerate 21-30% Accelerate 30%+
80%
Accelerate 11-20%
60%
Accelerate 1-10%
40%
Stay Flat Decelerate 1-20%
20%
Decelerate 20%+
0%
$1m-$10m ARR
$10m-$30m ARR
$30m-$100m ARR
$100m-$300m ARR
Cloud Ratings x Jon Russo analysis of Pavilion November 2023 survey data (n = 88). Social Attribution: @CloudRatings + @SaaSletter + @B2BCMO + @join_pavilion
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