2024 SaaS Forecasts

‘23 vs ’24e: Acceleration vs Deceleration by Quota

120% Median Accel / Decel:

Deceleration 20%+ Deceleration 1%-20% Flat

Acceleration 1%-10% Acceleration 11%-20%

Acceleration 21%-30% Acceleration 30%+

+3%

0%

+3%

+13%

+10%

100%

Accelerate 30%+

Accelerate 21-30%

80%

Accelerate 11-20%

60%

Accelerate 1-10%

Stay Flat

40%

Decelerate 1-20%

20%

Decelerate 20%+

0%

1-25% Quota

26-50% Quota

51-75% Quota

76-99% Quota

100% Quota

Reflects October 2023 Quota Attainment:

Cloud Ratings x Jon Russo analysis of Pavilion November 2023 survey data (n = 88). Social Attribution: @CloudRatings + @SaaSletter + @B2BCMO + @join_pavilion

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