Defning Direct Mail Automation Software:
Many defnitions of direct mail automation software have broadened to include the sending of gifts, swag, and promotional products. Cloud Ratings Category Report focuses on the core competency of automating the creation, sending, and tracking of physical mail (like letters, postcards, and other marketing materials).
For coverage of gifting and swag management vendors, please refer to our Category Report for Gifting / Swag / Promotional Product Software.
Cloud Ratings Chart for Direct Mail Automation:
Over 17,000 customer ratings (inclusive of vendor-supplied NPS data) factored into our category assessment:
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