Defnitions:
Shaded Areas of Category Chart: Each category of software has a unique likelihood of generating business value and positive experiences for customers. Accordingly, Cloud Ratings customizes the shaded surface area for each category as a visual representation of the zones of positive customer outcomes. A category with higher risk or lower satisfaction ratings (like ERP or HR software) will have smaller Zones of Excellence and Zones of Solutions than a safer, higher satisfaction category. For Direct Mail Automation Software, a normalized customer rating score of 4.60 (on a 5.00 scale) was used in setting the Zones’ surface area.
Zone of Excellence (Light Green): This represents a category’s strongest vendors as refected by their combination of market share and high customer satisfaction scores.
Zone of Solutions (Light Yellow): Encompasses vendors with both meaningful marketplace adoption and suffciently high absolute customer satisfaction ratings.
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