Our top-of-funnel proxy for SaaS industry demand trends using high-intent search data (i.e. "okta pricing")
SaaS Demand Index May 2023 Report
RESEARCH SERIES BY
SaaS Buyer Demand - All SaaS
Year Over Year: +16%
ALL SAAS
INDEXED FROM JANUARY 2021 @ 1.0
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - By Segment + Trading Status
Enterprise SMB ALL SAAS
1.5
1
Publicly Traded Private ALL SAAS
1.5
0.5
1
0
0.5
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - By Category
LAST 12 MONTHS STACKED
LAST 3 MONTHS TREND
Last 3 Months Current Month
ALL SAAS Collaboration + Productivity Communications Data + Analytics Development + IT Mgmt
ALL SAAS Collaboration + Productivity Communications Data + Analytics Development + IT Mgmt
E-Commerce Finance + ERP HR + HCM Industry Specific Marketing Sales Security Service
E-Commerce Finance + ERP HR + HCM Industry Specific Marketing Sales Security Service
0 5 10 152025
0
0.5
1
1.5
2
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Collaboration + Productivity DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Collaboration + Productivity ALL SAAS
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Communications
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Communications
ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Data + Analytics
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Data + Analytics
ALL SAAS INDEX
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Development + IT Management
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Development + IT Mgmt
ALL SAAS INDEX
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
E-Commerce
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
E-Commerce ALL SAAS INDEX
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Finance + ERP
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Finance + ERP ALL SAAS INDEX
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
HR + HCM
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
HR + HCM ALL SAAS INDEX
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Industry Specific
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Industry Specific ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Marketing
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Marketing ALL SAAS INDEX
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Sales
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Sales
ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Security
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Security ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Service
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Service ALL SAAS INDEX
1.5
1
0.5
0
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - Sample Mix BY CATEGORY (N = 340)
BY CUSTOMER SIZE (N = 340)
Collaboration + Productivity
Communications
Diversified / Middle Market
Data + Analytics
Development + IT Mgmt
E-Commerce
Finance + ERP
HR + HCM
SMB-Weighted
Industry Specific
Marketing
Sales
Security
Enterprise-Weighted
Service
Uncategorized
0 1020304050
0
50 100 150 200
Notes: Composed of 340 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
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