ROI = Supports All Phases Of Go To Market
Built upon investigative customer interviews, our True ROI Reports quantify and provide 3rd party validation of a software product’s business value.
AWARENESS
Prospect -> MQL
EDUCATION
MQL -> SQL
SELECTION
SQL -> SAL -> Win Rate
WIN
Closed Won
ONBOARD
IMPACT
Renewal % -> GRR
GROWTH
Expansion % -> NRR
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