ROI = A Proven Playbook
- Third-party validation counters skepticism
VENDORS USING THIRD PARTY ROI REPORTS
- Differentiate from competitors without ROI proof
- Complex message into 1 number
- Enable SDRs + AEs + partners
- Help internal champions get CFO approvals
- Shorten sales cycles
- Proof of value drives pricing + avoids discounting
- ROI framework drives renewals + expansion
- Leading vendors utilize third-party ROI studies
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