Historical SaaS Benchmarks 2025 Update

New Logo CAC - 2009-2024

$2.0

$2.00

$1.78

$1.76 $1.76

$1.62 $1.67

$1.5

$1.58

$1.32 $1.34

$1.18 $1.13 $1.15

$1.0

$1.07

$0.93 $0.90 $0.92

$0.73

$0.5

$0.0

Source: Pacific Crest / Key Banc / Benchmarkit Surveys Social Attribution: @CloudRatings + @SaaSletter

Powered by