Historical SaaS Benchmarks 2025 Update

Expansion CAC - 2009-2024

$1.0

$1.00 $1.00

$0.8

$0.69

$0.69

$0.66

$0.66

$0.6

$0.61

$0.61

$0.57

$0.4

$0.28

$0.28 $0.27

$0.2

$0.18 $0.17 $0.18

$0.0

Source: Pacific Crest / Key Banc / Benchmarkit Surveys Social Attribution: @CloudRatings + @SaaSletter

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