Historical SaaS Benchmarks 2025 Update

% of Revenue From Expansion - 2010-2024

50%

46%

40%

40%

37% 36%

35%

34%

33%

30%

30%

20%

19%

19%

16% 15%

14% 13% 14%

10%

0%

Source: Pacific Crest / Key Banc / Benchmarkit Surveys Social Attribution: @CloudRatings + @SaaSletter

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