Historical SaaS Benchmarks 2025 Update

Net Revenue Retention - 2010-2024

Public Co’s = 110%

120%

109% 105%

106% 106%

100%

103% 101% 101%

101% 103% 104% 102% 101% 102% 103% 102%

80%

60%

40%

106% 106% 101% 103% 104% 102% 101% 102% 103% 102% 109% 105% 103% 101% 101% 0% 20%

Source: Pacific Crest / Key Banc / Benchmarkit Surveys Social Attribution: @CloudRatings + @SaaSletter

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