Historical SaaS Benchmarks 2025 Update

Gross Revenue Churn - 2009-2024

10% 12% 14%

14%

14%

13% 13%

13%

13%

12%

11% 11%

9%

8% 5% 5% 9% 6% 7% 8% 8% 13% 13% 14% 13% 14% 13% 11% 11% 12% 0% 2% 4% 6% 8% 8% 5% 5% 6% 7% 8% 8%

Source: Pacific Crest / Key Banc / Benchmarkit Surveys Social Attribution: @CloudRatings + @SaaSletter

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