Ebsta at 2025 Value Creation Summit

On average, sellers spend less than 2 hours a day selling (4 hours for A-players).

45% of firms have moved to full cycle.

A-players: 217% less likely to experience material slippage.

A-players: Manage 164% more pipeline.

Automating manual work is the top use case for AI (88%) in 2025.

76% of B-player deals lack critical events.

Getting right sellers selling to the right customers boosts quota attainment 90%.

A-players: 55% better at Discovery.

Ongoing engagement with C-suite generates 189% more expansion opps. On average, engage 8 stakeholders for new opportunities, and 5 for expansion. Involving decision-makers increases the win rate by 50%. If their relationship score exceeds 40, the win rate jumps by 400%.

Top performers don’t discount. This helps cut negotiation time by 24% (and by 49% for expansion opportunities).

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