SaaS Demand Index January 2024 Report
RESEARCH SERIES BY
SaaS Buyer Demand - All SaaS
Year Over Year: +4% Month Over Month: 23%
INDEXED FROM JANUARY 2021 @ 1.0
ALL SAAS
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
LAST 12 MONTHS STACKED LAST 3 MONTHS TREND SaaS Buyer Demand - By Category - LTM + L3M
Last 3 Months Current Month
ALL SAAS Collaboration + Productivity Communications Data + Analytics Development + IT Mgmt
ALL SAAS Collaboration + Productivity Communications Data + Analytics Development + IT Mgmt
E-Commerce Finance + ERP HR + HCM Industry Specifc Marketing Sales Security Service
E-Commerce Finance + ERP HR + HCM Industry Specifc Marketing Sales Security Service
0.00 0.50 1.00 1.50 2.00 Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
JANUARY 2021 TO PRESENT = Dec'21 = Dec'22 SaaS Buyer Demand - By Category - 01/2021 - Now = Dec'23
ALL SAAS 340 Collaboration + Productivity Communications Data + Analytics Development + IT Mgmt
E-Commerce Finance + ERP HR + HCM Industry Specifc Marketing Sales Security Service
0
10
20
30
40
50
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Collaboration + Productivity DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Collaboration + Productivity
ALL SAAS
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Communications
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Communications
ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Data + Analytics
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Data + Analytics
ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Development + IT Management
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Development + IT Mgmt
ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Finance + ERP
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Finance + ERP ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
E-Commerce
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
E-Commerce ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
HR + HCM
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
HR + HCM ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Industry Specific
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Industry Specifc
ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Marketing
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Marketing ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Sales
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Sales
ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Security
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Security
ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Service
DEMAND INDEX
COMPONENTS
INDEXED FROM JANUARY 2021
Service ALL SAAS INDEX
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - By Customer Size
Enterprise SMB ALL SAAS
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - Publicly Traded vs Private
Publicly Traded Private ALL SAAS
2
1.5
1
0.5
0
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
SaaS Buyer Demand - Sample Mix BY CATEGORY (N = 339)
BY CUSTOMER SIZE (N = 339)
Collaboration + Productivity
Communications
Diversifed / Middle Market
Data + Analytics
Development + IT Mgmt
E-Commerce
Finance + ERP
HR + HCM
SMB-Weighted
Industry Specifc
Marketing
Sales
Security
Enterprise-Weighted
Service
Uncategorized
0 1020304050
0
50 100 150 200
Notes: Composed of 339 private and public SaaS companies Social Attribution: @CloudRatings + @SaaSletter
Gartner Digital Markets Revenue
YoY Change
40%
Gartner Digital Properties:
Year Over Year: -18.7% Quarter over Quarter: -8.6%
30%
20%
10%
0%
-10%
-20%
Source: Gartner Earnings using "Non-Subscription Revenue"; GDM logos used for editorial purposes only Social Attribution: @CloudRatings + @SaaSletter
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