Historical SaaS Benchmarks 2024 Update

Rule of 40 = Growth + Margins - 2009-2023

Rule of 40 Revenue Growth EBITDA Margins

60%

40%

20%

0%

-20%

-40%

Source: Pacific Crest / Key Banc / Benchmarkit Surveys Social Attribution: @CloudRatings + @SaaSletter

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