Historical SaaS Benchmarks 2024 Update

% of Revenue From Expansion - 2010-2023

50%

40%

30%

20%

10%

2010 2011 2012 2013 2014 2015 2016 2017 2018 2020 2021 2021 2022 2023 19% 14% 13% 14% 16% 15% 19% 34% 37% 36% 46% 30% 33% 35%

0%

Source: Pacific Crest / Key Banc / Benchmarkit Surveys Social Attribution: @CloudRatings + @SaaSletter

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