Historical SaaS Benchmarks 2024 Update

$2.00 New Logo CAC - 2009-2023

$1.50

$1.00

$0.50

$0.73 $0.93 $0.90 $0.92 $1.07 $1.18 $1.13 $1.15 $1.32 $1.34 $1.62 $1.67 $1.78 $1.58 $1.76 $1.76

$0.00

Source: Pacific Crest / Key Banc / Benchmarkit Surveys Social Attribution: @CloudRatings + @SaaSletter

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