$2.00 New Logo CAC - 2009-2023
$1.50
$1.00
$0.50
$0.73 $0.93 $0.90 $0.92 $1.07 $1.18 $1.13 $1.15 $1.32 $1.34 $1.62 $1.67 $1.78 $1.58 $1.76 $1.76
$0.00
Source: Pacific Crest / Key Banc / Benchmarkit Surveys Social Attribution: @CloudRatings + @SaaSletter
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