Expansion CAC - 2009-2023
$1.00
$0.80
$0.60
$0.40
$0.20
$0.28 $0.18 $0.17 $0.18 $0.28 $0.27 $0.57 $0.66 $0.61 $0.61 $0.69 $0.61 $0.69 $1.00
$0.00
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Source: Pacific Crest / Key Banc / Benchmarkit Surveys Social Attribution: @CloudRatings + @SaaSletter
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