2025 GTM Yields + Conversions Are Concerning
<$25m ARR
$25-$100m ARR
$100-$250m ARR
>$250m ARR
1 - Marketing Targeting:
(HIGHER IS BETTER)
0% 1% 2% 3% 0% 1% 2% 3% 4% 5%
3%
3%
2%
2%
2%
2% 2%
2%
2%
2%
1%
1%
2023 2024 2025 //
2023 2024 2025 //
2023 2024 2025 //
2023 2024 2025
2 - Sales Execution:
(HIGHER IS BETTER)
4%
4%
3% 4%
3%
2%
2% 3%
2%
2% 3%
2%
2023 2024 2025 //
2023 2024 2025 //
2023 2024 2025 //
2023 2024 2025
3 - Full Funnel Performance:
(HIGHER IS BETTER)
0% 2% 4% 6% 8% 0%
9% 8%
8% 10% 8%
6%
6% 6% 5%
5% 4% 6%
2023 2024 2025 //
2023 2024 2025 //
2023 2024 2025 //
2023 2024 2025
Social Attribution: @CloudRatings + @SaaSletter
Powered by FlippingBook