Cloud Ratings at 2025 Value Creation Summit

2025 GTM Yields + Conversions Are Concerning

<$25m ARR

$25-$100m ARR

$100-$250m ARR

>$250m ARR

1 - Marketing Targeting:

(HIGHER IS BETTER)

0% 1% 2% 3% 0% 1% 2% 3% 4% 5%

3%

3%

2%

2%

2%

2% 2%

2%

2%

2%

1%

1%

2023 2024 2025 //

2023 2024 2025 //

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2023 2024 2025

2 - Sales Execution:

(HIGHER IS BETTER)

4%

4%

3% 4%

3%

2%

2% 3%

2%

2% 3%

2%

2023 2024 2025 //

2023 2024 2025 //

2023 2024 2025 //

2023 2024 2025

3 - Full Funnel Performance:

(HIGHER IS BETTER)

0% 2% 4% 6% 8% 0%

9% 8%

8% 10% 8%

6%

6% 6% 5%

5% 4% 6%

2023 2024 2025 //

2023 2024 2025 //

2023 2024 2025 //

2023 2024 2025

Social Attribution: @CloudRatings + @SaaSletter

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