REVENUE FORECAST ATTAINMENT Missed 2024 Forecasts Unacceptable
Missed Beat
70%
63%
60%
60%
50%
40%
42%
42%
30%
32%
90% Confidence Level: “I should come in under my forecast once every 2.5 years (10 quarters).” - Dave Kellogg
25%
23%
20%
19%
10%
0%
Q1 2024
Q2 2024
Q3 2024
Q4 2024
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