Cloud Ratings at 2025 Value Creation Summit

Alto Model

SaaS Demand YTD 2025 via

Indexed To 1.0 at January 2024:

Broad Software - n=340 Macro Sensitive Subset

1.4

Start of Tariffs / “Liberation Week”

1.2

1.0

Today vs Pre “Liberation Week”: Broad Software = 0.0% Macro Sensitive = +5.5%

Normal Holiday Seasonality

“Human pipeline reviews can only take you so far. ‘Macro’ and ‘tariffs’ are perfect excuses for sellers , especially B and C Players . You need to be using data at scale - your sellers' email inboxes, your call recordings, your CRM - to *really* know if macro is impacting your net new business.” - Guy Rubin, Ebsta Founder + CEO

0.8

0.6

Social Attribution: @CloudRatings + @SaaSletter

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