Alto Model
SaaS Demand YTD 2025 via
Indexed To 1.0 at January 2024:
Broad Software - n=340 Macro Sensitive Subset
1.4
Start of Tariffs / “Liberation Week”
1.2
1.0
Today vs Pre “Liberation Week”: Broad Software = 0.0% Macro Sensitive = +5.5%
Normal Holiday Seasonality
“Human pipeline reviews can only take you so far. ‘Macro’ and ‘tariffs’ are perfect excuses for sellers , especially B and C Players . You need to be using data at scale - your sellers' email inboxes, your call recordings, your CRM - to *really* know if macro is impacting your net new business.” - Guy Rubin, Ebsta Founder + CEO
0.8
0.6
Social Attribution: @CloudRatings + @SaaSletter
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