Modern Revenue at 2025 Value Creation Summit

Starting point: Unsilo sales capacity, quota, and compensation planning

● Lay a unified data foundation for connecting the three most critical cross-functional GTM planning initiatives

● Integrate finance rigor with a real-world understanding of what it takes to motivate a GTM people organization

Data & strategy diagnostic

Model revenue & capacity

Configure quotas

Structure compensation

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● Set common goals and priorities ● Structure and normalize data ● Define shared metrics ● Link KPIs to company strategy ● Analyze historical performance ● Interview stakeholders ● Align on findings and objectives

● Invest in the right strategies based on clean GTM data ● Allocate resources through a common operating lens ● Target performance upside by tracking common KPIs ● Align on risk/reward trade-offs around opex, pipeline and sales capacity

● Foster organizational buy-in through collaborative , data-driven quota planning ● Align performance targets top-down and bottom-up ● Forecast sales results and and revenue growth with increased confidence

● Drive performance with best-in-class incentive plans ● Infuse metric design with statistical insights on sales history, motivation, capacity, ramp, and tenure ● Incent the right behaviors and drive desired outcomes

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© 2025 Modern Revenue LLC

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