Modern Revenue at 2025 Value Creation Summit

Next level: Optimize GTM capital allocation via end-to-end revenue planning

Company Strategy

GTM Strategy

GTM Structure

GTM Execution

Org design

Capacity planning

Sales compensation

Buyer journeys

Coverage model

Quota allocation

Strategic objectives

Buyer segments

Structure sales incentives and compensation mechanics

8

Quantify sales capacity/FTE requirements

Determine productivity expectations

6

7

Define sales roles and sales effort/contribution 5

Measure sales stages, conversion rates, and sales cycle length

4

Design sales responsibilities and cross-functional engagement frameworks

3

Model growth sources and sales units (i.e. new logos, workloads, deals, contract values)

2

Align on revenue growth and sales efficiency goals 1

11

© 2025 Modern Revenue LLC

Powered by