Founder
Jaap Westrik is the founder of Modern Revenue. He launched the New York-based growth consulting firm after recognizing an underserved need for aligning B2B GTM and Finance functions on a common business language, data model, and operating plan. As a cross-functional Strategic Finance and Revenue Operations leader, Jaap brings 15+ years of experience unsiloing GTM and Finance functions at B2B companies across all stages of growth. He is an expert integrator of end-to-end revenue growth operating systems—from CRM to RevOps to GAAP/IFRS accounting. He serves as a strategic advisor and financial thought leader for optimizing GTM resource investments across Sales , Channel , and Marketing in SMB , Enterprise , and Public Sector buyer segments in North America, EMEA, and APJ. Before founding Modern Revenue, Jaap was a managing director at Winning by Design, a Silicon Valley-based boutique consulting firm that works with technology companies to drive recurring revenue growth . While at Winning by Design, he built a GTM Finance consulting practice from the ground up. Jaap began his career at J.P. Morgan in New York in 2008, where he held roles in the Investment Bank and firm’s Executive Office . He has an MS from Georgetown University’s School of Foreign Service and a BA from the HES Amsterdam School of Business. He has been serving on the Board of Advisors of Georgetown’s Foreign Service Graduate Program since 2013.
jaap@modernrevenue.com +1 929.420.1330
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