Modern Revenue at 2025 Value Creation Summit

Solution: Build trust and drive efficient growth with an end-to-end Revenue Operating System

CMO

CRO

CFO

Strategic Finance

Marketing

Sales

Service

Accounting

FP&A

GTM Revenue Operations

End-to-end Revenue Operating System

Pipeline Management

Rev Rec

Liquidity Management

Forecasting/ Budgeting

Sales Performance Management (SPM)

MarTech

CRM

CPQ

HRIS

Billing/AR

ERP

Planning

Standardized revenue language, data model, and metric definitions—from MarTech to Pipeline to ARR to GAAP/IFRS accounting

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