Modern Revenue at 2025 Value Creation Summit

Methodology: Cross-functional GTM legibility, planning, and operational execution

Company Strategy

GTM Strategy

GTM Structure

GTM Execution

Buyer segments

Buyer journeys

Coverage model

CRO lens

Growth

Org

Capacity

Talent

Quotas

Compensation

Black box

Efficiency

Forecasting

CFO lens

Pay/performance

Productivity

Black box

Black box

Driver-based territory opportunity modeling TAM stress test White space analysis

Top-down and bottom-up quota configuration

Link compensation plans to job design & company objectives

Data-driven org design and driver-based capacity planning

Define the buyer journey in finance terms

Translate the funnel into a data model

Efficient growth

Common lens

Rule of 40/X CAC ratio GRR/NRR

Common data Common KPIs

Sales stage/ cycle duration

Sales ramp, tenure, and turnover drivers

Pipeline coverage, quota attainment distribution, and sales compensation ROI

Conversion rates

● Orchestrate efficient growth by aligning GTM and Finance on a common data language , data model, operating plan, and efficient operational execution ● Drive efficiency and repeatability with expert integration of end-to-end revenue operating models—from CRM to RevOps to GAAP/IFRS accounting ● Establish real-time, granular visibility by streamlining pipeline forecasting and management across all sources of revenue

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