G2 at 2025 Value Creation Summit

Sources that influence vendor shortlisting

17.1%

GenAI Chatbots Peer Review Sites Vendor Site

15.1%

12.8%

10.6%

Market Research Firms Independent Content Peers/Colleagues Vendor Salesperson Int. Supplier Portal Independent Forums None of the Above Other

9.7%

8.9% 8.8%

8.1%

7.6%

0.9%

0.5%

2025 Buyer Behavior Report

Source: G2 April 2025 Survey

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