Sources that influence vendor shortlisting
17.1%
GenAI Chatbots Peer Review Sites Vendor Site
15.1%
12.8%
10.6%
Market Research Firms Independent Content Peers/Colleagues Vendor Salesperson Int. Supplier Portal Independent Forums None of the Above Other
9.7%
8.9% 8.8%
8.1%
7.6%
0.9%
0.5%
2025 Buyer Behavior Report
Source: G2 April 2025 Survey
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