LLM popularity is driving new search behavior.
-25% Estimated Traffic Loss from AIO Presence on SERP
https://www.conductor.com/blog/ai-overviews-impact/
Google AI Overviews
+10% Conversion rate growth from AI enabled website features
https://www.barrons.com/articles/black-friday-shopping-cyber-monday-d3114 4da
May 2025
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