Are we optimizing effort in the right channels for maximum ROI?
Data: EMEA Teams; New Business Opportunities closed in FY2024;
Outbound sales efficiency is 70% lower than the overall average, indicating potential challenges in conversion rates, targeting, or engagement strategies.
82% of our revenue is generated through a single channel, posing a significant risk to diversification and long-term stability.
Referal sales efficiency is 88% below average, significantly underperforming compared to the Ebsta
benchmark, where partner and referral channels typically deliver 30% higher efficiency.
Data source:
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