Ebsta RIaaS Report Example

Are we optimizing effort in the right channels for maximum ROI?

Data: EMEA Teams; New Business Opportunities closed in FY2024;

Outbound sales efficiency is 70% lower than the overall average, indicating potential challenges in conversion rates, targeting, or engagement strategies.

82% of our revenue is generated through a single channel, posing a significant risk to diversification and long-term stability.

Referal sales efficiency is 88% below average, significantly underperforming compared to the Ebsta

benchmark, where partner and referral channels typically deliver 30% higher efficiency.

Data source:

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