Ebsta RIaaS Report Example

How does win rate vary by team when a competitor is involved?

Data: EMEA Teams; New Business Opportunities closed in FY2024;

Deal Count

Seller

Competitor 1

Competitor 2

Competitor 3

Competitor 4

Seller 1 VP Sales - EMEA

138

18.4%

16.8%

17.5%

3.5%

When competing against Competitor 4, Seller 1 has the lowest win rate at just 3.5%.

Seller 2 Sales Director – APAC

169

17.9%

17.2%

17.8%

9.2%

Seller 3 VP Sales – DACH Seller 4 VP Sales - UK&I Seller 5 VP Sales - LATAM

275

16.5%

15.9%

16.7%

10.5%

245

14.6%

13.2%

14.0%

4.8%

144

21.3%

19.8%

20.2%

17.3%

When competing against Competitor 4, Seller 5 outperforms the average with a win rate of 17.3%.

Seller 6 VP Sales - North America

259

6.5%

12.6%

11.8%

5.6%

Seller 7 VP Sales - China

151

13.5%

12.8%

13.0%

7.2%

or

Data source:

Automate sync competitor mentions to CRM with Ebsta Conversation Intelligence

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