What’s the optimal duration to close a deal?
Data: EMEA Teams; New Business Opportunities closed in FY2024;
Small Business (<£50K) 26d
SME Business (£50K-£100K) 43d
Enterprise Business (£100K+) 84d
Avg
Avg
Avg
Deal Age (Days)
Deal Age (Days)
Deal Age (Days)
There is a strong correlation between win rate and deal age. When deal age exceeds the optimal threshold, win rate can drop by as much as 267%.
Data source:
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