Ebsta RIaaS Report Example

What’s the optimal duration to close a deal?

Data: EMEA Teams; New Business Opportunities closed in FY2024;

Small Business (<£50K) 26d

SME Business (£50K-£100K) 43d

Enterprise Business (£100K+) 84d

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Deal Age (Days)

Deal Age (Days)

Deal Age (Days)

There is a strong correlation between win rate and deal age. When deal age exceeds the optimal threshold, win rate can drop by as much as 267%.

Data source:

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