Cloud Ratings research series tracking changes in headcount for 3,500+ private, US-HQ software companies.
SaaS Employment Index January 2024 Report
RESEARCH SERIES BY
Trends - 6 Months - By # FTEs
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
120%
1 - 20 FTE
21 - 50 FTE
51 - 100 FTE
101 - 200 FTE
201 - 500 FTE
500+ FTE
100%
80%
60%
40%
20%
0%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Diffusion - 6 Months - By # FTEs
1 - 20 FTE
21 - 50 FTE
51 - 100 FTE
101 - 200 FTE
201 - 500 FTE
500+ FTE
20
10
0
-10
-20
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Trends - 6 Months - By Funding
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
120%
Seed
Series A
Series B
Series C
Series D
Series E+
Private Equity
100%
80%
60%
40%
20%
0%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Diffusion - 6 Months - By Funding
Seed
Series A
Series B
Series C
Series D
Series E+
Private Equity
20
15
10
5
0
-5
-10
-15
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Trends - 6 Months - By Department
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
120%
Sales
Marketing
Engineering
100%
80%
60%
40%
20%
0%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Diffusion - 6 Months - By Department
Sales
Marketing
Engineering
25
20
15
10
5
0
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Trends - 6 Months - By # FTEs - Marketing Only
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
120%
1 - 20 FTE
21 - 50 FTE
51 - 100 FTE
101 - 200 FTE
201 - 500 FTE
500+ FTE
100%
80%
60%
40%
20%
0%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Diffusion - 6 Mo’s - By # FTEs - Marketing Only
1 - 20 FTE
21 - 50 FTE
51 - 100 FTE
101 - 200 FTE
201 - 500 FTE
500+ FTE
40
20
0
-20
-40
-60
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Trends - 6 Months - By Funding - Marketing Only
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
120%
Seed
Series A
Series B
Series C
Series D
Series E+
Private Equity
100%
80%
60%
40%
20%
0%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Diffusion- 6 Months - By Funding - Marketing Only
Seed
Series A
Series B
Series C
Series D
Series E+
Private Equity
40
30
20
10
0
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Trends - 6 Months - By # FTEs - Sales Only
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
120%
1 - 20 FTE
21 - 50 FTE
51 - 100 FTE
101 - 200 FTE
201 - 500 FTE
500+ FTE
100%
80%
60%
40%
20%
0%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Diffusion- 6 Months - By # FTEs - Sales Only
1 - 20 FTE
21 - 50 FTE
51 - 100 FTE
101 - 200 FTE
201 - 500 FTE
500+ FTE
50
40
30
20
10
0
-10
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Trends - 6 Months - By Funding - Sales Only
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
120%
Seed
Series A
Series B
Series C
Series D
Series E+
Private Equity
100%
80%
60%
40%
20%
0%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
Diffusion- 6 Months - By Funding - Sales Only
Seed
Series A
Series B
Series C
Series D
Series E+
Private Equity
40
30
20
10
0
-10
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
January 2024 Snapshot
RESEARCH SERIES BY
SaaS Employment Trends - 6 Months
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
Sales Marketing Engineering 1-20 21-50 51-100
101-200 201-500 501+ Seed
Series A Series B Series C Series D Series E+ Private Equity
% Of Total:
0%
20%
40%
60%
80%
100%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
SaaS Employment Trends - 12 Months
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
Sales Marketing Engineering 1-20 21-50 51-100
101-200 201-500 501+ Seed
Series A Series B Series C Series D Series E+ Private Equity
% Of Total:
0%
20%
40%
60%
80%
100%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
SaaS Employment Trends - Marketing - 6 Mo's
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
1-20 21-50 51-100
101-200 201-500 501+ Seed
Series A Series B Series C Series D Series E+ Private Equity
% Of Total:
0%
20%
40%
60%
80%
100%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
SaaS Employment Trends - Marketing - 12 Mo's
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
1-20 21-50 51-100
101-200 201-500 501+ Seed
Series A Series B Series C Series D Series E+ Private Equity
% Of Total:
0%
20%
40%
60%
80%
100%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
SaaS Employment Trends - Sales - 6 Mo's
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
1-20 21-50 51-100
101-200 201-500 501+ Seed
Series A Series B Series C Series D Series E+ Private Equity
% Of Total:
0%
20%
40%
60%
80%
100%
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
SaaS Employment Trends - Sales - 12 Mo's
-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+
1-20 21-50 51-100
101-200 201-500 501+ Seed
Series A Series B Series C Series D Series E+ Private Equity
% Of Total:
0%
20%
40%
60%
80%
100%
1
Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter
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