Product + NPS: Be So Good They Can’t Ignore You FACTOR VS GRID RANK
Grid Rank:
Leaders
High Performers
Contenders
Niche
High Performers Leaders
Meets Requirements
Niche Contenders
High Performers Leaders
Ease of Use
Niche Contenders
High Performers Leaders
Ease of Set Up
Niche Contenders
High Performers Leaders
Ease of Admin
Niche Contenders
Modest differences in user experience factors...
Emerging, younger High Performers need outsized NPS to break through
High Performers Leaders
Ease of Doing Business
Niche Contenders
High Performers Leaders
add up to a large NPS gap
Quality of Support
Niche Contenders
High Performers Leaders
Product Direction
Niche Contenders
High Performers Leaders
NPS
Niche Contenders
-30%
-20%
-10%
0%
10%
20%
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