SaaS Employment Index - June 2024

Cloud Ratings research series tracking changes in headcount for 3,500+ private, US-HQ software companies.

SaaS Employment Index June 2024 Report

RESEARCH SERIES BY

About Us

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MEDIA

NEWSLETTER

SAAS DEMAND INDEX

METHODOLOGY: PUBLIC DATA ENHANCED WITH PRIVATE VENDOR DATA VIA ANALYST RFI

SAAS EMPLOYMENT INDEX

OPERATOR PODCAST

B2B AI INTEREST INDEX

INVESTOR PODCAST

PARTNERSHIP: ENHANCED WITH G2 DATA FOR ROI + IMPLEMENTATION + CUSTOMER MIX

Trends - 6 Months - By # FTEs

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120.000%

1 - 20 FTE

21 - 50 FTE

51 - 100 FTE

101 - 200 FTE

201 - 500 FTE

500+ FTE

100.000%

80.000%

60.000%

40.000%

20.000%

0.000%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Diffusion - 6 Months - By # FTEs

1 - 20 FTE

21 - 50 FTE

51 - 100 FTE

101 - 200 FTE

201 - 500 FTE

500+ FTE

20.00

10.00

0.00

-10.00

-20.00

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By Funding

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120.000%

Seed

Series A

Series B

Series C

Series D

Series E+

Private Equity

100.000%

80.000%

60.000%

40.000%

20.000%

0.000%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Diffusion - 6 Months - By Funding

Seed

Series A

Series B

Series C

Series D

Series E+

Private Equity

30.00

20.00

10.00

0.00

-10.00

-20.00

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By Department

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120.000%

Sales

Marketing

Engineering

100.000%

80.000%

60.000%

40.000%

20.000%

0.000%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Diffusion - 6 Months - By Department

Sales

Marketing

Engineering

25.00

20.00

15.00

10.00

5.00

0.00

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By # FTEs - Marketing Only

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120.000%

1 - 20 FTE

21 - 50 FTE

51 - 100 FTE

101 - 200 FTE

201 - 500 FTE

500+ FTE

100.000%

80.000%

60.000%

40.000%

20.000%

0.000%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Diffusion - 6 Mo’s - By # FTEs - Marketing Only

1 - 20 FTE

21 - 50 FTE

51 - 100 FTE

101 - 200 FTE

201 - 500 FTE

500+ FTE

60.00

40.00

20.00

0.00

-20.00

-40.00

-60.00

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By Funding - Marketing Only

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120.000%

Seed

Series A

Series B

Series C

Series D

Series E+

Private Equity

100.000%

80.000%

60.000%

40.000%

20.000%

0.000%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Diffusion- 6 Months - By Funding - Marketing Only

Seed

Series A

Series B

Series C

Series D

Series E+

Private Equity

40.00

30.00

20.00

10.00

0.00

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By # FTEs - Sales Only

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120.000%

1 - 20 FTE

21 - 50 FTE

51 - 100 FTE

101 - 200 FTE

201 - 500 FTE

500+ FTE

100.000%

80.000%

60.000%

40.000%

20.000%

0.000%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Diffusion- 6 Months - By # FTEs - Sales Only

1 - 20 FTE

21 - 50 FTE

51 - 100 FTE

101 - 200 FTE

201 - 500 FTE

500+ FTE

50.00

40.00

30.00

20.00

10.00

0.00

-10.00

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By Funding - Sales Only

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120.000%

Seed

Series A

Series B

Series C

Series D

Series E+

Private Equity

100.000%

80.000%

60.000%

40.000%

20.000%

0.000%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Diffusion- 6 Months - By Funding - Sales Only

Seed

Series A

Series B

Series C

Series D

Series E+

Private Equity

40.00

30.00

20.00

10.00

0.00

-10.00

-20.00

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

June 2024 Snapshot

RESEARCH SERIES BY

SaaS Employment Trends - 6 Months

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

Sales Marketing Engineering 1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

% Of Total:

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

1

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

SaaS Employment Trends - 12 Months

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

Sales Marketing Engineering 1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

% Of Total:

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

SaaS Employment Trends - Marketing - 6 Mo's

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

% Of Total:

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

SaaS Employment Trends - Marketing - 12 Mo's

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

% Of Total:

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

1

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

SaaS Employment Trends - Sales - 6 Mo's

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

% Of Total:

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

12

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

SaaS Employment Trends - Sales - 12 Mo's

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

12

% Of Total:

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

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