Platform vs Pure Plays - Cloud Ratings

President + Chief Product Officer:

" For the customer, a technology platform helps them get much better economies of scale . They’re working with one vendor in terms of what they're buying, deploying, putting through security reviews, teaching their own entire employee base, so change management and customer support get significantly easier and better. The total cost of ownership is also more manageable. The benefit for a platform vendor like Brex is simple: we can increase the depth of the relationship and commercial partnership that we have with existing customers. This improves our customer acquisition costs since winning new customers can take a lot of time and resources.

The best SaaS companies are the ones with a high attach rate to multiple products.

Further, these customers trust us with more jobs to be done, because we’ve proven we can do the first few they’ve given to us exceptionally well. ”

- Karandeep Anand , President + Chief Product Officer, Brex

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