SaaS Employment Index - October 2023

Cloud Ratings research series tracking changes in headcount for 3,500+ private, US-HQ software companies.

SaaS Employment Index October 2023 Report

RESEARCH SERIES BY

Trends - 6 Months - By # FTEs

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120%

1 - 20 FTE

21 - 50 FTE

51 - 100 FTE

101 - 200 FTE

201 - 500 FTE

500+ FTE

100%

80%

60%

40%

20%

0%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By Funding

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120%

Seed

Series A

Series B

Series C

Series D

Series E+

Private Equity

100%

80%

60%

40%

20%

0%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By Department

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120%

Sales

Marketing

Engineering

100%

80%

60%

40%

20%

Jun'23 Aug'23 Sep'23 Oct'23 Jun'23 Aug'23 Sep'23 Oct'23 Jun'23 Aug'23 Sep'23 Oct'23 0%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By # FTEs - Marketing Only

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120%

1 - 20 FTE

21 - 50 FTE

51 - 100 FTE

101 - 200 FTE

201 - 500 FTE

500+ FTE

100%

80%

60%

40%

20%

0%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By Funding - Marketing Only

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120%

Seed

Series A

Series B

Series C

Series D

Series E+

Private Equity

100%

80%

60%

40%

20%

0%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By # FTEs - Sales Only

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120%

1 - 20 FTE

21 - 50 FTE

51 - 100 FTE

101 - 200 FTE

201 - 500 FTE

500+ FTE

100%

80%

60%

40%

20%

0%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

Trends - 6 Months - By Funding - Sales Only

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

120%

Seed

Series A

Series B

Series C

Series D

Series E+

Private Equity

100%

80%

60%

40%

20%

0%

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

October 2023 Snapshot

RESEARCH SERIES BY

SaaS Employment Trends - 6 Months

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

Sales Marketing Engineering 1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

0%

20%

40%

60%

80%

100%

% Of Total:

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

SaaS Employment Trends - 12 Months

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

Sales Marketing Engineering 1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

0%

20%

40%

60%

80%

100%

% Of Total:

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

SaaS Employment Trends - Marketing - 6 Mo's

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

0%

20%

40%

60%

80%

100%

% Of Total:

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

SaaS Employment Trends - Marketing - 12 Mo's

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

0%

20%

40%

60%

80%

100%

% Of Total:

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

SaaS Employment Trends - Sales - 6 Mo's

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

0%

20%

40%

60%

80%

100%

% Of Total:

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

SaaS Employment Trends - Sales - 12 Mo's

-100% - -21% -20% - -11% -10% - -1% 0%-5% 6%-10% 11%-20% 21%-30% 31%+

1-20 21-50 51-100

101-200 201-500 501+ Seed

Series A Series B Series C Series D Series E+ Private Equity

0%

20%

40%

60%

80%

100%

% Of Total:

Notes: Covers 3,500+ private, US-HQ software companies. Cloud Ratings analysis using Apollo.io data Social Attribution: @CloudRatings + @SaaSletter

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