Field Sales vs Inside Sales CAC
Field Sales CAC Inside Sales CAC
$2.5
Field Sales: $2.07
$2
$1.5
Field Sales: $1.00
$1
Inside Sales: $1.40
$0.5
Inside Sales: $0.90
$0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter
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