Historical SaaS Benchmarks

Field Sales vs Inside Sales CAC

Field Sales CAC Inside Sales CAC

$2.5

Field Sales: $2.07

$2

$1.5

Field Sales: $1.00

$1

Inside Sales: $1.40

$0.5

Inside Sales: $0.90

$0

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter

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