Rule of 40 = Growth + Margins
Rule of 40
Revenue Growth
EBITDA Margins
50% 40% 30% 20% 10% 0% -10% -20% -30%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter
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