Rule of 40 Bridge
50%
46%
40%
30%
20%
18%
10%
0%
-- 25% -11%
-10%
-17%%
-20%
2010 Ro40
Revenue Growth
EBITDA
2021 Ro40
Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter
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