Historical SaaS Benchmarks

Years To Each ARR Threshold

$1m ARR $5m ARR $10m ARR $15m ARR $25m ARR $40m ARR $50m ARR $100m ARR

10

7.5

5

2.5

0

2009 2011

2012 2013 2014 2015 2016 2017 2018 2020 2021

Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter

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