New Logo CAC
$2
$1.5
$1
$0.5
$0.73 $0.93 $0.90 $0.92 $1.07 $1.18 $1.13 $1.15 $1.32 $1.34 $1.60 $1.65 $1.78
$0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Pacific Crest / Key Banc SaaS Surveys Social Attribution: @CloudRatings + @SaaSletter
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